Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

(U.S. Air Force/Senior Airman Zachary Foster)

4 Tips for Leaning into Growth

If you continue to do only what is comfortable, familiar and "safe," you miss the opportunity to improve your skills...

What Being 'Quiet Fired' Means and What to Do About It

While not technically illegal, quiet firing is distasteful, emotionally manipulative and can tarnish a company’s reputation...

How to Build Trust into Your Network

Having a vibrant and deep network of contacts who know you, understand what you offer and see you as credible is critical to...

Pause Before Panic: How to Handle Unexpected Messages

When given a message that’s confusing, ambiguous or unexpected, most of us seem to immediately imagine doom and gloom.

Show, Don't Tell: What It Means to Live Our Promises

Mistrust is one of the most toxic and unhealthy environments in which to thrive, personally and professionally.

9 Important Do's and Don’ts to Remember When Getting Fired from Your Job

No one enjoys being dismissed from their work, fired. Yet how you handle yourself in those first hours and days can say a lot...

The Importance of Verbalizing Appreciation: How and When to Say ‘Thanks’

When life gets busy, times are uncertain and stress is the norm, the last thing that might be on your mind is thanking or...

5 Tips for Thinking Quickly on Your Feet During Important Meetings

We all know that person: In a meeting or important conversation, when they get called upon to share their view or...

3 Ways Private-Sector Leadership Looks Different in Today’s Workforce

Gone are the days of command and control, “because I said so” leadership and punishing disobedience with a slap of the ruler.

How soon is too soon? (Asad Photo Maldives)

5 Important Considerations When Taking Vacation Time at a New Job

When and how you take your vacation perk can vary by industry, employer and individual team dynamics.

(U.S. Army/Sgt. 1st Class Gary A. Witte)

What to Do When Your Hard Work Goes Unnoticed

While your work in the military was not about seeking credit or recognition, giving away too much of your contribution in the...

(U.S. Air Force/Senior Airman Ivy Thomas)

How to Lead if You Don't Want to Be the Boss

Online and in person, the old narrative that authority creates leadership is outdated, and today, you can lead without having...

Rick Vaughn (Charlie Sheen) gets what he thinks is a pink slip in the 1989 film "Major League." (Paramount Pictures)

Questions to Ask if You Get Fired – and Who to Ask

Before you jump on the online job boards and start flooding the market with your resume, here are some questions to ask and...

(U.S. Navy/Petty Officer 1st Class Spencer Fling)

Your New Year’s Goal: Focus on Personal Brand

Wherever you are in your military separation plans, now is the time to turn your attention to how your personal brand will...

Your Personal and Professional Brands: Which Matters More?

Your personal brand is your persona: it’s how you communicate to those around you who you are, what you care about and what...

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Most Popular Military News

Rep. Michael Lawler, R-N.Y., left, confronts House Minority Leader Hakeem Jeffries, D-N.Y.

Federal Government Shutdown Grinds into a Second Week as Tempers Flare at the Capitol

As the federal government shutdown enters a second week, there’s no discernible endgame in sight.

U.S. Sen. Richard Blumenthal (D-Conn.) questions U.S. Attorney General Pam Bondi as she testifies before the Senate Judiciary Committee in the Hart Senate Office Building on Capitol Hill in Washington, D.C.

Trump Targets Blumenthal, Calling for Investigation into Senator's Vietnam Service Claims

President Donald Trump is targeting U.S. Sen. Richard Blumenthal again after Connecticut’s senior U.S. senator grilled U.S...

Pvt. Paul Douglas, age 50, performs a rifle inspection with his drill instructor aboard Marine Corps Recruit Depot S.C., 1942. Douglas, at age 50 was the oldest recruit in the history of Parris Island, and went on to become a purple heart recipient and Chicago senator (DVIDS).

At 50, He Survived Marine Boot Camp — Then Fought at Peleliu and Okinawa

When 50-year-old Paul Douglas showed up at Marine Corps boot camp in 1942, the white-haired economics professor looked more...

Pack and transport platoon of the Russian army. Southern Military District. Ministry of Defense of Russia (Wikimedia Commons).

Ukrainian Drones Attack Russian Cavalry Troops in Rare 21st-Century Encounter

A short video circulating online this month appears to show a Russian mounted patrol being struck by a Ukrainian drone near...

When The Government Can Afford Everything Except The Essentials

Every shutdown forces the government to decide what counts as “essential.” Air traffic controllers and TSA agents fall into...

Troops Will Miss Paychecks Next Week Without Action on the Government Shutdown

The federal government shutdown is raising anxiety levels among service members and their families, because those in uniform...

Latest Military Videos

Trump Doubts Ukraine Will Win War with Russia, Expects a 'Fair Deal' with China

President Donald Trump pulled back Monday on his previous assertion that Ukraine could win back all territory from Russia...

Trump Considering Tomahawks' Request from Zelenskyy, Vance Says

The United States is considering a request by Ukraine for long-range Tomahawk missiles, US Vice President JD Vance has...

US Vice President JD Vance Discusses Renewed Violence in Gaza

US Vice President JD Vance on Sunday said there would be “fits and starts” in the truce between Israel...

Children Among the Killed and Injured by Israeli Strikes Arrive at Nasser Hospital in Khan Younis

Children were among the killed and injured by Israeli strikes on Sunday, and arrived at Nasser hospital in Khan...

Investigations and Features

In One of the Marines' Most Iconic Jobs, a Stunning Pattern of Suicide

Marine Corps drill instructors are a national symbol of discipline. But for some, their imposing persona belies a dark...

Army Capt. Jeremy Kuykendall and his wife Kate, cradle their daughter

Unsupervised: Military Child Care Centers Slow to Report Abuse with Little Oversight

A Military.com investigation into military day care centers revealed that service branch rules generally prioritize...

Army News

Trump Nominates New Army Vice Chief with Current General Just Two Years into the Role

President Donald Trump has nominated Lt. Gen. Christopher LaNeve to serve as the Army’s second-highest-ranking officer...

Industry partners demonstrate an AI-enabled robotic combat system during Operation Hard Kill at Fort Drum, New York, Aug. 1, 2024. The Pentagon is racing to integrate artificial intelligence into military operations, with the Department of War investing $100 million to accelerate AI adoption across autonomous weapons systems and battlefield command decisions. The demonstration reflects the military's urgency to deploy AI before adversaries like China and Russia gain an irreversible technological edge. (U.S. Army photo by Capt. Eric-James Estrada)

Army Leaders Embrace AI for Command Decisions as Pentagon Accelerates Technology Race With China

The Pentagon is racing to deploy artificial intelligence across military operations before adversaries gain an irreversible...

Navy News

WAVES pigeon trainers release homing pigeons during training, February 1944. These birds flew messages from Navy blimps hunting German U-boats when radio silence was critical to avoid detection. (U.S. Navy/National Archives)

How Pigeons Helped U.S. Navy Blimps Hunt German U-Boats in World War II

The U.S. Navy's use of pigeons began decades before World War II, but the birds found their most critical mission during the...

Firing Artillery Over Interstate 5 Considered Unusual for Camp Pendleton, Some Experts Say

A simulated beach assault in which artillery was fired from the sand toward the interior of the sprawling base was intended...

Air Force News

GOP Lawmaker With Furloughed Military Spouse Calls Firing of Federal Workers 'Mixed Bag'

Threats to fire federal workers have occurred as the government shutdown could soon become the second longest ever unless a...

Special Charlie Kirk Honorary Recognition Withdrawn by Air Force Academy Board

Charlie Kirk was assassinated in September and his death has resulted in some to honor him posthumously in myriad ways.

Space Force News

U.S. Air Force U.S. Air Force Tech. Sgt. Rachel Harmon and Master Sgt. Tom Anderson, weapons loaders assigned to the 174th Attack Wing, checks an inert GBU 12 laser guided missile on an MQ-9 Reaper at Springfield-Beckley Air National Guard Base in Springfield, Ohio.

Two Space Force Units Bring the 'Invisible Front Line' to Ohio

A ceremonial ribbon-cutting is planned for Friday for the Space Intelligence Production Cell at the Springfield-Beckley Air...

A painting of a Defense Support Program satellite from the Air Force Art collection. DSP provides a variety of national security capabilities. Its flagship mission of launch detection was made famous during the Cold War. (U.S. Air Force image)

Clearing The Orbits: Space Force Partnerships In Orbital Cleanup

The growing congestion of Earth orbit has raised risks to satellites, space stations, and long-term space sustainability. The...

Marine Corps News

2nd DSB Prepares ALPV for Refueling Operations (DVIDS, Photo by LCpl Franco Lewis)

UNITAS 2025: Marines Foster Multinational Collaboration with

The U.S. Marine Corps took lead on UNITAS 2025 at Camp :Lejeune, North Carolina, in September 2025 in support of Commander, U...

The sign at the entrance at Marine Corps Base Camp Pendleton

Key Camp Pendleton Document Has No Approved Artillery Firing Locations West of I-5

Thousands of Southern California motorists planning to travel between San Diego and Orange or Los Angeles counties Saturday...

Coast Guard News

A Coast Guardsman stands on the forward deck of a 45-foot response boat-medium and prepares to handle line on a channel marker buoy outside of the Honolulu harbor entrance.

Coast Guard’s Pacific Mission Continues to Expand

As tensions with China continue to simmer and drug war operations ramp up in the Americas, the Coast Guard’s duties continue...

Russian-made military vehicles on display in Caracas during a 2014 commemoration. Venezuela continues to rely heavily on Russian military equipment, including tanks, armored vehicles and air defense systems now positioned to counter U.S. forces in the Caribbean. (Cancillería del Ecuador/Wikimedia Commons)

What U.S. Forces Face as Venezuela Puts Russian-Armed Military on Wartime Alert

The 10,000 U.S. troops now operating in the Caribbean were sent to interdict drug boats. But Venezuelan President Nicolás...