Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

iceberg with soft skills labeled above the water line hard skills below the water line

Veteran Job-Hunters: Sharpen Your 'Soft Skills' to Gain an Edge

In the civilian sector, your military skills are still important, but your soft skills are also highly desired.

Why Approachability Matters for Veterans

Being approachable means others feel a degree of psychological safety around you. They can share their hopes, fears, concerns...

Email or DM? How to Communicate Clearly and Confidently in Online Job Networking

As if job fairs, networking events and coffee chats weren’t tricky enough, now we must network online, too.

Is That Job Posting Real? 10 Ways to Spot a Scam

As more people seek remote, work-from-home jobs, the chances of being scammed by an illegitimate posting have increased. Here...

5 Steps to Start Your Civilian Networking Strategy

Your network will grow over time and prove to be one of the most valuable assets of your career.

Why People-Pleasing Can Undermine Your Leadership Credibility

As you transition from the military to your civilian career, overly focusing on pleasing others can backfire.

U.S. Airmen with the 139th Airlift Wing, Missouri Air National Guard, prepare bags of food and supplies in St. Joseph, Missouri.

Can You Make a Living Working for a Nonprofit?

If you feel a strong desire to continue serving after leaving the military, but fear that working for a charity or nonprofit...

5 Stories Every Veteran Should Be Sharing

Civilian employers value effective storytellers who convey experience in ways that resonate beyond business or military...

The Power of Positive Perception

One of the hardest things I share with transitioning service members – who’ve spent a great deal of their life and career...

How to Back Out of an Argument in the Workplace

Arguments are never pleasant. Self-control, self-awareness and empathy are proven ways to get yourself out of an argument...

Human resources manager is rejecting a female applicant after a job interview (Shutterstock)

Why You Didn’t Get the Job: Understanding How Companies Hire

In today’s turbulent, unpredictable and frustrating hiring market, job-seekers are seemingly doing everything right and...

Should You Hide Your Tattoos for a Job Interview?

Deciding to reveal elements of personal self-expression in a job interview should be done with intention and forethought. Can...

How soon is too soon? (Asad Photo Maldives)

5 Important Considerations When Taking Vacation Time at a New Job

When and how you take your vacation perk can vary by industry, employer and individual team dynamics.

5 Tips for Succeeding Even When You're the Only Veteran in the Room

There you are. You've got your first post-military job. You're excited, ready and anxious to dive in. You know there will be...

Should You Place the ‘Open to Work’ Banner on Your LinkedIn Profile Photo?

Is it a good idea to add the “Open to Work” banner to your LinkedIn profile photo? Does it help you get found and seen by...

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Most Popular Military News

A U.S. Air Force F-15E Strike Eagle assigned to the 494th Expeditionary Fighter Squadron lands at a base in the Middle East, Jan. 18, 2026. The F-15's presence enhances combat readiness and promotes regional security and stability. (Courtesy Photo)

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These 10 actors were raised in military families. Their upbringing didn’t just shape their lives—it still influences how they...

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Under federal law, a veteran cannot receive both separation pay and VA disability compensation for the same period of service...

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In 2026, three major changes are affecting military household goods moves: a new permanent agency to run the system, the end...

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Army News

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By the time Trump rolled out his national security strategy in late 2025, the U.S. strategy in Asia had been narrowed to...

Air Force News

The Greater Philadelphia Chapter of the Tuskegee Airmen board member James Thompson honors the legacy of the Tuskegee Airmen in Philadelphia, Penn., on March 28. (The Greater Philadelphia Chapter of the Tuskegee Airmen)

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A fabricated image claiming to show an American airman rescued from Iranian soil spread across social media before users...

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