Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

5 Tips for Thinking Quickly on Your Feet During Important Meetings

We all know that person: In a meeting or important conversation, when they get called upon to share their view or...

3 Ways Private-Sector Leadership Looks Different in Today’s Workforce

Gone are the days of command and control, “because I said so” leadership and punishing disobedience with a slap of the ruler.

How soon is too soon? (Asad Photo Maldives)

5 Important Considerations When Taking Vacation Time at a New Job

When and how you take your vacation perk can vary by industry, employer and individual team dynamics.

(U.S. Army/Sgt. 1st Class Gary A. Witte)

What to Do When Your Hard Work Goes Unnoticed

While your work in the military was not about seeking credit or recognition, giving away too much of your contribution in the...

(U.S. Air Force/Senior Airman Ivy Thomas)

How to Lead if You Don't Want to Be the Boss

Online and in person, the old narrative that authority creates leadership is outdated, and today, you can lead without having...

Rick Vaughn (Charlie Sheen) gets what he thinks is a pink slip in the 1989 film "Major League." (Paramount Pictures)

Questions to Ask if You Get Fired – and Who to Ask

Before you jump on the online job boards and start flooding the market with your resume, here are some questions to ask and...

Your Military Rank: What Does It Mean in the Civilian Workforce

Not everyone you encounter will appreciate the commitment, work and sacrifice of military duty and why rank matters.

(U.S. Navy/Petty Officer 1st Class Spencer Fling)

Your New Year’s Goal: Focus on Personal Brand

Wherever you are in your military separation plans, now is the time to turn your attention to how your personal brand will...

Your Personal and Professional Brands: Which Matters More?

Your personal brand is your persona: it’s how you communicate to those around you who you are, what you care about and what...

(U.S. Navy/Mass Communication Specialist 1st Class Jeanette M. Mullinax)

What to Do When You Drop the Networking Ball

There's a "dance" to networking that's understood by most civilians, and frequently not explained to transitioning service...

Retired U.S. Air Force Chief Master Sgt. Anthony Brinkley, On the Brink CEO and life coach, gives a presentation during the 22nd Air Refueling Wing’s Warrior Heart Resiliency Day in 2019. (U.S. Air Force/Staff Sgt. Tryphena Mayhugh)

5 Common but Important Questions for Anyone Who Wants to Be an Executive Coach

Today, it seems there are as many different types of coaches as there are individuals in the workplace.

4 Tips for Explaining a Gap in Your Resume

Since the COVID-19 pandemic, it seems employers are becoming more tolerant and understanding of how frequently life can get...

How to Avoid Displaying Desperation in a Job Interview

When you need a job to sustain yourself and your family, a sense of urgency and even "desperation" can come across.

The Pitfalls of Talking About Politics at Work and How to Avoid Them

In our highly charged political climate, with major elections happening globally, the topic of politics is a risky one to...

(U.S. Air Force/Airman 1st Class Joseph Bartoszek)

How and When to Use a Template for Workplace Communications

A template is a pre-formatted paragraph or series of paragraphs that can simplify repetitive communication and ensure message...

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Space Force Brig. Gen. Kristin L. Lanzenhagen, right, talks with moderator Walt Jackim

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