Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

Your Military Rank: What Does It Mean in the Civilian Workforce

Not everyone you encounter will appreciate the commitment, work and sacrifice of military duty and why rank matters.

(U.S. Navy/Petty Officer 1st Class Spencer Fling)

Your New Year’s Goal: Focus on Personal Brand

Wherever you are in your military separation plans, now is the time to turn your attention to how your personal brand will...

Your Personal and Professional Brands: Which Matters More?

Your personal brand is your persona: it’s how you communicate to those around you who you are, what you care about and what...

(U.S. Navy/Mass Communication Specialist 1st Class Jeanette M. Mullinax)

What to Do When You Drop the Networking Ball

There's a "dance" to networking that's understood by most civilians, and frequently not explained to transitioning service...

Retired U.S. Air Force Chief Master Sgt. Anthony Brinkley, On the Brink CEO and life coach, gives a presentation during the 22nd Air Refueling Wing’s Warrior Heart Resiliency Day in 2019. (U.S. Air Force/Staff Sgt. Tryphena Mayhugh)

5 Common but Important Questions for Anyone Who Wants to Be an Executive Coach

Today, it seems there are as many different types of coaches as there are individuals in the workplace.

4 Tips for Explaining a Gap in Your Resume

Since the COVID-19 pandemic, it seems employers are becoming more tolerant and understanding of how frequently life can get...

How to Avoid Displaying Desperation in a Job Interview

When you need a job to sustain yourself and your family, a sense of urgency and even "desperation" can come across.

The Pitfalls of Talking About Politics at Work and How to Avoid Them

In our highly charged political climate, with major elections happening globally, the topic of politics is a risky one to...

(U.S. Air Force/Airman 1st Class Joseph Bartoszek)

How and When to Use a Template for Workplace Communications

A template is a pre-formatted paragraph or series of paragraphs that can simplify repetitive communication and ensure message...

How to Accept a Compliment: 3 Do’s and Don'ts

Someone pays us a compliment and we deflect or minimize the kind words, as if doing so will make us seem humble or at least...

The Pros and Cons of Similar and Diverse Professional Networks

It might boil down to how you want to be perceived as a professional.

Person viewing LinkedIn on a mobile phone

The Pros and Cons of Being an ‘Open Networker’ on LinkedIn

Learning the culture of a social medium such as LinkedIn can have real-world consequence. Here's what to know.

The Right Way to Turn Down a Job Offer

If you have to turn down an offer to accept another job, there's a professional way to go about it.

(U.S. Army/Sgt. 1st Class Brent C. Powell))

Workplace Allies: Who Are They and How to Recruit Them

Allies typically serve you in that when you need help, a sounding board, guidance or tough feedback, they're there for you.

Tips for an End-of-Summer Career Transition

Whether you transitioned out of the military long ago or just turned in your separation papers, most people take time to...

Military News

Get the Military Insider Newsletter

Get the latest on pay updates, benefit changes and award-winning military content. Right in your inbox.

By signing up, you agree to our Privacy Notice.

Thank you for subscribing!

View more newsletters on our Subscriptions page.

One last step.

Verify your free subscription by following the instructions in the email sent to:

Most Popular Military News

Lights shine inside the U.S. Capitol Building as night falls in Washington.

Troop Pay Safe After Congress Approves Extension of Government Funding

Troop pay is no longer in jeopardy after Congress approved legislation to keep the government funded through mid-March and...

Weeks before his retirement, Marine Col. Aaron Cunningham, left, and his wife, Jennifer, joined their only son, Mason, this summer when he was commissioned as a Marine second lieutenant.

They Fought in Iraq’s Bloodiest Battle. Will Their Kids Be the Next Generation of Marines?

No matter the profession, parents and children in both civilian and military families must navigate delicate decisions about...

14.5% Junior Enlisted Pay Raise, Restriction on Care for Transgender Military Kids Headed to Biden's Desk

The 4.5% raise will be added to all service members' paychecks at the beginning of January, while the remaining 10% extra for...

Paratroopers assigned to the 82nd Combat Aviation Brigade, 82nd Airborne Division receive the Army Commendation Medal.

Army Set to Debut Master Combat Badges in Spring, Memo Says

The Army is set to begin awarding Master Combat Badges, which will combine expert and traditional combat badges, next spring...

Handcuffs lay on a table at Ramstein Air Base, Germany

Police Say Marine Charged with Escort's Murder Googled Whether It's Possible to Scream While Being Strangled

In what a local official called a "chilling" case, an active-duty Marine stationed in Florida was arrested and charged with...

Lessons from the Air Force Kitchen Police: Volunteer for Everything. Even Pots and Pans

When Ed Meagher reported to Air Force basic training on June 15, 1966, he was a 19-year-old college dropout. Despite two...

Latest Military Videos

Trump Claims Government Knows What Drones Are

In a far-ranging interview news conference, President-elect Donald Trump said the U.S. government "knows what is happening" with the...

Russian Forces Seen Withdrawing Toward Northern Syrian City of Tartus

A lengthy convoy of Russian military vehicles were seen withdrawing from Latakia toward the Syrian city of Tartus on...

Schumer Calls on US Agencies to Use Advanced Technology to Identify Mysterious Drones

After weeks of fear and bewilderment about the drones buzzing over parts of New York and New Jersey, U.S...

Mother of American Found in Syria: 'We All Want You Home'

An American citizen who disappeared seven months ago into former Syrian President Bashar Assad’s notorious prison system said he...

Investigations and Features

Army Capt. Jeremy Kuykendall and his wife Kate, cradle their daughter

Unsupervised: Military Child Care Centers Slow to Report Abuse with Little Oversight

A Military.com investigation into military day care centers revealed that service branch rules generally prioritize...

A patch in the home of retired missileer Paul Hunke

They Stood Sentry over America's Nuclear Missile Arsenal. Many Worry It Gave Them Cancer.

For years, it was an open secret among missileers that the Cold War-era missile alert facilities and launch control centers...

Army News

A photograph of the affidavit in support of the criminal complaint against Joshua James.

Army Veteran Sentenced to Probation for Milestone Conviction in Oath Keepers Sedition Plot

The judge described Joshua James as a “true American hero” for his military service and praised him for having the courage to...

U.S. Army soldiers conduct a tactical movement in Northeast Syria

Pentagon Reveals 2,000 US Troops Are in Syria – More than Double What Was Previously Reported

In a surprise announcement, the Pentagon revealed that it has not been offering an accurate count of how many U.S. troops it...

Navy News

A U.S. Marine Corps MV-22B takes off from the a USS Boxer

Ospreys Cleared to Fly Again, But Problematic Gearbox Gets More Scrutiny

The Navy office that oversees the military's use of the V-22 Osprey is allowing the services to resume flying the aircraft...

'Warfare,' from writer, director and Navy SEAL veteran Ray Mendoza, is in theaters in 2025. (A24)

‘Warfare': A Real-Time Iraq War Combat Film from a Navy SEAL and the Director of 'Civil War'

Scheduled for release in 2025, "Warfare" follows a team of SEALs holed up in an Iraqi home, following their action in real...

Air Force News

NORAD Tracks Santa center at Peterson Air Force Base in Colorado Springs

Is the NORAD Santa Tracker Safe from a Government Shutdown?

NORAD's annual tracking of Santa has endured since the Cold War, predating ugly sweater parties and Mariah Carey classics.

A sign at Wright-Patterson Air Force Base in Dayton, Ohio.

Air Force Tears Down Historic Wright-Patterson House After $1.2M Renovation

A little over a decade after the Air Force spent some $1.2 million to renovate a former officer's home on Wright-Patterson...

Space Force News

President-elect Trump and Elon Musk at a SpaceX Starship rocket launch

As Space Force Marks 5-Year Anniversary, Republicans and Trump Aim to Take it Higher

In a month, the president who created the Space Force will be back in the White House, and one of the service's biggest...

Chief Master Sgt. Stephen Moore, senior enlisted leader, 138th Space Control Squadron, Peterson Air Force Base, Colorado Air National Guard, secures equipment aboard a C-17 Globemaster.

Senate OKs Move of Space-Focused National Guard Units. Colorado Governor Says Air Force Wouldn't Negotiate.

The Senate approved the annual defense bill Wednesday that moves National Guard units into the active-duty Space Force after...

Marine Corps News

U.S. Marine reenlists during a ceremony on Camp Courtney, Okinawa

How the Marine Corps Is Changing to Keep Talented Marines in the Service

For decades, the Marine Corps incurred a "remarkably high turnover rate" among its first-term Marines as it prioritized, and...

This 2023 age-progressed photo, released by the FBI Washington Field Office, shows what Austin Tice may look like in his 40s. Tice disappeared at a checkpoint in a contested area west of Damascus, Syria, in August 2012.

Mystery Surrounding Abducted Marine Veteran Austin Tice Enters New Chapter with Syrian Manhunt

The search for missing Marine Corps veteran Austin Tice that stumped the U.S. government for 12 years has entered a new...

Coast Guard News

The SS United States is docked at Pier 82 in Philadelphia.

Coast Guard Halts Departure of Historic Ocean Liner Destined to Become a Giant Artificial Reef

The historic ocean liner the SS United States appears to be staying at a Philadelphia dock for now after the U.S. Coast Guard...

The crew aboard the U.S. Coast Guard Cutter Kimball’s 35-foot, long-range interceptor small boat prepares to conduct a joint search-and-rescue exercise in Kagoshima Bay, Japan, with a Japan Coast Guard AgustaWestland AW139 helicopter aircrew.

US Coast Guard to Participate in First-Ever Drill in Tokyo Bay

The coast guards of Japan, the United States, Australia and India are to conduct their first four-country drill at the Port...