Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

What Can Happen if You Ghost an Employer?

Disappearing on a new job may not cost you now, but it can catch up to you.

5 Tips for Staying Positive During Holiday Networking Events

While it seems everyone around you is "ho ho ho-ing" around the holidays, you might be feeling more "ho-hum" and that's...

Potential applicants complete paperwork for security guard positions at a job fair held at the Federal Fire Department on Joint Base Pearl Harbor-Hickam. (U.S. Navy/Nardel Gervacio)

12 Important Small Things That Make an Impression with Employers

Sometimes candidates fall flat. Here are some of the issues I noticed -- and how to avoid being "that guy."

6 Critical Tips for Informational Interviews

Before you print your resumes and fill out online applications, remember an important step: doing informational interviews.

The Importance of an Updated Resume

Even if you've already landed a civilian job, don't tuck your resume away. Here are five reasons why you should keep your...

Contrasting Workplace Communication Between the Military and Civilian Worlds

One of the challenging aspects of the military to civilian transition is found in variances in communication. Language, style...

How to Take the Yuck Out of Networking

The one word I consistently hear when speaking about strategic networking among veterans is "yuck."

Take Time to Write and Solicit LinkedIn Recommendations

LinkedIn recommendations are great for your profile; here's why you should have some.

Take a Refreshed Job Hunting Mindset into the New Year

If you're like me, you find that the end of a calendar year seems to come faster and faster. All the plans, goals, objectives...

(U.S. Air Force/Airman 1st Class Samantha White)

5 Questions to Ask Yourself Before Making a Job Change

Making a job change, even to a "better" situation, comes with stress and risk. Before making the leap and changing jobs, a...

Master Sgt. Kimberly Kaminski, 380th Expeditionary Security Forces Squadron at Al Dhafra Air Base, United Arab Emirates. (U.S. Air Force/Staff Sgt. Ross A. Whitley)

Why a Career in the Security Industry May Be the Right Path for Veterans

"Today, businesses recognize the growing importance of securing their facilities, information and people as the nature of...

Should You Wear Makeup to a Job Interview?

Makeup can help you present a polished appearance and give you an extra boost of confidence.

veterans career fair at Moody Air Force Base

5 Tips for Veterans Pivoting to a New Career Field When Leaving the Military

Whenever we pivot from one career focus to another, advance planning and preparation is vital.

Is a Remote (Working from Home) Civilian Job for You?

There are a lot of options when it comes to civilian jobs once you make the military-to-civilian transition.

(U.S. Air Force/Staff Sgt. Gabriela Keiser)

The Hidden Value of ‘Soft Skills’ for Veterans in the Workplace

When you research leadership, management, entrepreneurship and executive skills, you'll find a long list of competencies to...

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