Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

From Camo to the Conference Room: Navigating Civilian Executive Communication

Whether you served four or 40 years, you learned to speak in a style and narrative that serves the purpose of military duty...

Algorithms and Alligators: Wrestling the LinkedIn Formula

LinkedIn is not Instagram, X, Facebook, TikTok or any other purely social media platform.

Do You Have a Fixed or Growth Military Transition Mindset?

As you consider options, limitations, choices and challenges, how are you viewing your transition?

How to Quit Your High-Paying Job

When a high-paying job comes at other costs, sometimes no amount of money is worth it.

(Department of Defense photo by Lisa Ferdinando)

5 Tips for Succeeding Even When You're the Only Veteran in the Room

There you are. You've got your first post-military job. You're excited, ready and anxious to dive in. You know there will be...

Should You Apply for Jobs Using Online Applications?

There are rules you have to follow in order to get your online application and resume to a human.

U.S. Air Force Maj. Lyndel Miller, 39th Air Base Wing Inspector General office director of complaints, reviews resiliency talking points. (Staff Sgt. Joshua Magbanua/U.S. Air Force photo)

Skills and Certification Get You Noticed. Culture Gets You Hired.

Time, effort and dollars are invested in designing, building and protecting workplace culture.

Politics, Money, Religion? 3 Tips on What Not to Talk About at Work and Online

To build connections with your peers at work, it's important to be genuine in how you show up and what you share.

(Airman 1st Class Tyler Woodward/U.S. Air National Guard)

Take a Focused Approach When Applying for Jobs

When applying for a post-military job, think about taking the time to focus your resume and cover letters to a job that is...

Making direct contact with managers looking to hire, rather than going through the usual human resources contacts, pays off for job-hunting veterans.

Try These 25 Job Search Strategies

Now is a great time to consider strategies to increase your chances of success and impact.

5 Tips for Landing a Promotion in Your Civilian Workplace

When you apply for a job in a new company, you're an unknown entity.

5 Ways Thinking Like an Entrepreneur Can Grow Your Career

Sure, there's lots of risk and initiative required to start a business, but there's also a need to be proactive, take chances...

(U.S. Marine Corps/Cpl. Shaehmus Sawyer)

The 15-Step Job Interview Checklist That You Should Not Ignore

Why leave something this important to chance and rely on your ability to be spontaneous?

Seaman Robert Lanzisera, assigned to the USS Abraham Lincoln, pauses before resuming demolition of a house while volunteering with Friends of Firefighters. Friends of Firefighters was established on Sept. 11, 2001, to help active and retired firefighters in New York City. (U.S. Navy/Seaman Phylicia A. Sorenson)

Why Being Vulnerable Might Be Your Greatest Career Strength

In the private-sector workplace, vulnerability is one way we connect with others, build community and let other people know...

5 Things Your Resume Must Include

To ensure your resume meets the needs of your ideal employer, here are five things your resume must include.

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Military.com fitness writer Stew Smith demonstrates the proper form for birds. (Aug. 26) military.com

Investigations and Features

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Army Capt. Jeremy Kuykendall and his wife Kate, cradle their daughter

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Point of Entry Treatment filtration system installed by the U.S. Army

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U.S. Attorney for the District of Columbia Jeanine Pirro

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A F/A-18C Hornet approaches Fighter Attack Squadron (VMFA) 323’s designated area of the flight line at Naval Air Station Fallon, Nev.

The Terrible Cost of One Deadly Midair Collision at Naval Air Station Fallon

The Fighter Pilot Podcast began rerunning "The Merge" in mid-July, and the final installment of the series is set to be...

Air Force News

Air Guard Transfers to Space Force Appear Likely as Senators Backtrack on Effort to Stop It

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"Pratt & Whitney Dependable Engines" emblem at the plant in East Hartford

Jet-Engine Maker Pratt & Whitney Gets $2.9 Billion Contract Modification for Fighter-Jet Work

About 30% of the work will be carried out in Connecticut, with the vast majority of the in-state production set to take place...

Space Force News

Air Guard Transfers to Space Force Appear Likely as Senators Backtrack on Effort to Stop It

New amendments added to Congress' must-pass annual defense policy bill would allow the Space Force to take over certain state...

New U.S. Space Force dress uniform at Buckley Space Force Base, Colo.

Space Force Finally Has its Own Rulebook on Dress, Appearance Guidelines for Guardians

Since being established as the smallest service branch in 2019, the Space Force has used the same guidance given to the Air...

Marine Corps News

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Lt. Gen. Michael Borgschulte graduated from the U.S. Naval Academy in 1991.

Coast Guard News

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Ingalls Worker Killed, Another Facing Murder Charge After Shooting at Mississippi Shipyard

Police rushed around 7:30 a.m. to the landmark shipyard in Pascagoula, where more than 10,000 people work to build boats for...

Lida Citroën

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