Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

Why It Pays to Speak Candidly to Your Veteran Employees

Military.com's job advice expert, Lida Citroen, dishes great advice on how to understand and bridge the communication...

(Photo courtesy of the Department of Veterans Affairs)

5 Tips for Retaining a Veteran Workforce

Here are some cost-saving tips on how employers can retain and grow their veteran workforce.

Hiring Our Heroes, a program of the U.S. Chamber of Commerce Foundation, has assisted in veterans and military spouses obtaining more than 28,000 jobs through their events. (Photo by Lt. Col. Angela Wallace)

3 Ways to Make Your Veteran Employee Feel Valued

Lida Citroen, Military.com's veteran employment expert, details what employers can do to make military veteran employees feel...

(Nadine Y. Barclay/U.S. Air Force photo)

What Employers Should Know About Military PTSD

Lida Citroen, Military.com's veteran hiring expert, clears up misconceptions about veterans and PTSD for employers.

(Photo courtesy of the Consumer Financial Protection Bureau)

End-of-the-Year Tips to Recognize Veteran Employees

It’s that time of year when employers recap the year’s successes and struggles, set a clear vision for the new year and...

(Photo courtesy of Military and Veterans Affairs Los Angeles County)

5 Things to Look for in a Veteran’s LinkedIn Profile

Military.com's job advice expert, Lida Citroen, dishes advice on how recruiters should read a veteran's LinkedIn profile.

Service members salute the American flag during a retreat ceremony Oct. 2, 2014, at Little Rock Air Force Base, Ark. (Airman 1st Class Harry Brexel/U.S. Air Force photo)

5 Reasons Veterans Leave Civilian Jobs

For most hiring managers, sourcing and hiring employees is only half the work: Retaining and engaging them is critical.

4 Reasons It’s Hard to Read a Military Resume

Military.com's job advice expert, Lida Citroen, answers a common question on the difficulties translating a military career...

Armed forces color guard in Washington, D.C. (Photo courtesy of Congressman Don Bacon)

3 Ways to Sell Your Company Brand to a Military Veteran

Military.com's job advice expert, Lida Citroen, details how to sell your brand to military service members and veterans.

(Staff Sgt. Jared Rand/U.S. Air National Guard photo)

Here Are Some Questions to Ask Your Military Transition Mentor

Your transition mentor is there to help you through every step of becoming a civilian. Here are some things to ask.

Get Ready for the New Year by Building Your Online Presence

Now is a great time to inventory your online activities, profiles, relationships and overall presence to ensure you're...

You Can, But Should You? 9 Questions to Ask Yourself When Choosing a Post-Military Career Path

Just because you know how to perform a job, have the credentials to do certain work or are skilled in an area doesn't mean it...

(Lance Cpl. Samantha H. Arrington/U.S. Marine Corps photo)

Focus on Building Your Credibility in Your Reputation

The formula for credibility is really quite simple: Credibility = Values + Action.

Everything Veterans Need to Know About Renegotiating Their Job

As you consider your current work, it's healthy to ask yourself: Is it time to renegotiate your job?

The Difference Between Introducing Yourself in an Elevator and a Job Interview

Introducing yourself to strangers can be tricky, especially in a professional setting.

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