Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

Col. John Lesho gets his new rank pinned on with the help of his daughter, Alyssa, during a change of command ceremony at Robins Air Force Base Georgia. (U.S. Air Force/Jamal D. Sutter)

Your Legacy Is More Than Your Rank: 5 Ways to Build the Legacy You Want

Using your time to intentionally define and craft your legacy ensures you move closer to being seen for the qualities...

(Senior Airman Austin Harvill/U.S. Air Force photo)

5 Tips for Dealing with Transition Uncertainty

Separating from the military can be overwhelming. Here's how to help manage the stress.

(Senior Airman Janelle Patiño/U.S. Air Force photo)

5 Things to Do This Month to Fast-Track Your Transition

Your future doesn't have to slow down because of holidays or anything; there's always work to do.

(Petty Officer 3rd Class Michael Hvozda/U.S. Coast Guard photo)

5 Things to Consider When Bringing Bad News to Your Boss

There's a right way and a wrong way to do anything. Here's how to bring bad news without becoming the harbinger of doom.

Avoid These 5 Mistakes During Job Interviews

5 Things to Consider When Asking for a Raise

Asking for a pay raise can be a tricky negotiation. Be sure to come prepared.

Master Sgt. Barbara Bookard, ASA-Dix Mobile Readiness Battalion, reviews her resume and gets interview tips from Kim Keefe, of New York based Achieve It Inc during a job fair at Fort Dix, New Jersey.

5 Resume Blunders Veterans Should Avoid

Whether submitting a resume online or in person, there are a few things to avoid.

(Tech. Sgt. Thomas Swanson/U.S. Air Force photo)

5 Reasons Why Veterans Should Always Have an Updated Resume on Hand

If you can get into the habit of updating your resume each time you achieve a goal, accomplish a new milestone or learn a new...

5 Reasons to Network Even if You're Not Looking for a Job

Building a network is always worth the time and effort.

(Staff Sgt. Sara Keller/U.S. Air Force photo)

5 Questions to Ask Yourself Before You Separate

In uncertain times, it helps to ask yourself a few questions before you decide on a big change.

stock photo of a man reaching for a handshake

5 Do's and Don'ts When Accepting a Job Offer

It may surprise some to learn that you don't have to accept a job offer right when it's made -- and it may be better for you...

5 Components of a Successful Informational Interview

An informational interview is not a job interview, but it could lead to possibilities when done right.

(Sgt. Daniel Barrios/U.S. Marine Corps photo)

5 Body Language Tips for Remote Workers

Now that many of use are not meeting in person, our onscreen body language might need a review.

(Staff Sgt. Micaiah Anthony/U.S. Air Force photo)

4 Ways to Tell Your Boss You’re Ready for More Responsibility

It's great to be loyal to your first job, boss and company, but you can't stay in one place forever.

(U.S. Air Force/2nd Lt. Benjamin Aronson)

3 Things to Consider When a Veteran's Personal Values Don't Align with Their Company's

A reader wonders whether an employer's questionable practices would reflect poorly on their resume.

10 Secrets for Veterans Looking to Maximize Their LinkedIn Potential

There are many useful and important ways to use LinkedIn to its fullest, and most users aren't taking full advantage. Here...

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