Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

U.S. Army Sgt. David P. Castro, U.S. Army Spcs. Jeffrey Babauta Jr. and Robert M. Castro give the thumbs-up before departing Camp Phoenix, Kabul, Afghanistan, Dec. 17, 2013. (photo courtesy of Defense Department)

5 Common Transition Challenges (And How to Overcome Them)

Lida Citroen, Military.com's veteran employment expert, tackles the five most common transition challenges and what you can...

U.S. Coast Guard Petty Officer 2nd Class Yusef Vera (left) performs routine repairs on flight controls for the MH-65A HITRON Helicopter at the Naval Station Guantanamo Air Terminal, Cuba.

4 Actions to Take Before Leaving the Military

To help with your transition, here are four important actions you can take to position yourself for success.

3 Ways Social Media Can Help Vets Make the Civilian Transition

When you shift to the corporate workforce, you've got to start putting your self first — at least on social media.

Senior Airman DelAngel, 432nd Wing administration journeyman, displays his tattoos at Creech Air Force Base, Nev.

3 Tips for Tattoos in the Civilian Workplace

Many employers have recognized that to attract and recruit the best talent, they have had to lessen their policies around the...

Networking is a way of building professional relationships that can add value to your career when done correctly.

3 People You Need to Know in Your Civilian Career

Whether you are looking for a job, clients or more, a strategic network of contacts will be critical to your professional...

10 Ways Your Body Language Can Send the Wrong Message

Body language in the civilian working world is just as important as it was in the military.

Veteran business owner and mentor with award

10 Ways to Get the Most from a Mentor

Mentoring is a critical system for long-term success. Here are some ways to extract and implement the guidance offered by...

Mastering the Job Hunt: 10 Tips for Impressing Potential Employers

Employers encourage veteran job candidates to consider these tips as they position themselves to recruiters and hiring...

10 Ways to Promote Your Personal Brand

Lida Citroen, Military.com's veteran employment expert, provides her top 10 list for building your personal brand.

Two people having a meeting in an office.

10 Tips for the First Week on a New (Civilian) Job

Here are a few tips to ensure that at your interview, you impress the employer and end up getting the job.

10 Reasons Why Military in Transition Should Use Social Media

As you transition out of uniform, it is important to utilize social media to help you land that dream career.

10 Reasons to Show Gratitude

When you’re deep in the throes of a job search, it can be hard to remember all you have to be grateful for. Here are just a...

10 Questions to Ask Yourself Before You Transition

Preparing yourself to separate from your military career involves a job search and addressing all the aspects of your...

10 Lists to Make Before You Make the Transition

Transitioning out of the military? Here's the action plan you need to make before getting out.

Airman 1st Class Natasha Libby, a 66th Rescue Squadron aerial gunner, stands next to an HH-60 Pave Hawk June 20, 2013, at Nellis Air Force Base. (Senior Airman Daniel Hughes/U.S. Air Force photo)

Managing Hollywood Perceptions of Veterans

Here are some guidelines on how to answer interview questions regarding your military service.

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