Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

Why It's OK to Feel Fear and Excitement About Your Military Transition

Do you wonder if you're the only one afraid of certain aspects of becoming a civilian, and excited about the changes? You’re...

10 Tools to Help You Find Inspiration When You Lack Motivation

Regardless of whether you're looking for a job after leaving the military, are home raising a family, in school or you've...

Reading the Room: 10 Tips for Veterans Who Need to Understand What Isn't Said

As you navigate your transition from the military to civilian sector, here are tips for learning to read the room.

(U.S. Air Force/Airman 1st Class Elizabeth Figueroa)

13 Tips to Make the Most of Any Job Fair

To get the most from attending job fairs, there are a few things to do and remember both before you go to the event and while...

Danny Chung, chief of staff for military affairs of Microsoft, gives a presentation to military veterans and spouses on the advantages of promoting a personal brand for making an effective online profile for potential employers. (Mass Communication Specialist 2nd Class Marc Cuenca/U.S. Navy photo)

The 5 Steps to Building a Solid Personal Brand

How do you make yourself compelling and relevant to an employer, yet stay true to your goals and values?

A professional interview panel quizzes transitioning service members in mock job-readiness interviews during a 5-day transition readiness seminar at Marine Corps Logistics Base Albany. (Photo by Verda L. Parker)

Tips for How to Take Control of the Job Interview

Congratulations! You made it to the interview. Now what?

A Vail ski patroller and avalanche rescue dog meet and greet the public alongside a Colorado Army National Guard UH-60 Black Hawk helicopter.

Why Seasonal Work Makes Sense for Veterans

Would a seasonal job or two offer you more than full-time work at this time of transition?

5 Ways to Grow Your Online Presence You Might Have Overlooked

Growing your online presence serves many purposes, including helping you to be found by potential employers.

How Veterans Can Overcome Their Aversion to Self-Promotion

Military culture often doesn't encourage self-promotion, so it can be strange to learn how to promote yourself as a job...

(U.S. Air Force/Airman 1st Class Joseph Pick)

Important Communication Tips for Veterans Interacting with Civilians

How do you blend the two styles and ensure your communication is received well by civilians?

(Photo courtesy of militaryonesource.mil)

Pros and Cons of Entrepreneurship for Vet-Owned Businesses

Lida Citroen, Military.com's veteran employment expert, lays out the pros and cons of being self-employed and starting your...

5 Personal Branding Hacks for the New Year

New Year, New You; this includes your personal brand. Here are some tips on how to freshen up your personal brand in the new...

A Joint Base Lewis-McChord soldier speaks with a Seattle Police Department recruiter at a networking and hiring event at the American Lake Conference Center, May 11. (Photo by Staff Sgt. Bryan Dominique)

3 More People You Should Know Before You Transition

A soldier looks at social media on a cellphone.

5 Guidelines to Build and Protect Your Online Brand

Lida Citroen, Military.com's veteran employment expert lays out the reasons why you should be very careful with what you post...

How to Build a Networking Strategy for Your Transition

Whether you are looking for a job, clients or more interesting projects, a network is a critical part of your professional...

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