Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

3 Important New Tips for Networking on LinkedIn

LinkedIn is changing the way we interact and network on the platform, giving priority and importance to valuable and engaging...

Rebecca Paddyms, 569th U.S. Forces Police Squadron unit program coordinator, speaks during a Women of Influence panel. (U.S. Air Force/Airman 1st Class Tabatha Chapman)

How to Create Influence in the Civilian Workplace

When your boss, co-workers, vendors, allies and colleagues see you as credible, it means they'll believe you, trust you and...

Top 5 Ways the Private Sector Assesses Potential Employees

Worried about how to translate your military experience into the civilian workforce? Here are five ways that companies...

(U.S. Air Force/Senior Airman Lauren Cobin)

How and Why Veterans Should Tell Stories in a Job Interview

In the military, you were probably used to direct and clear orders, with no fluff in between.

A military spouse carries a copy of their resume during a job fair at Ramstein Air Base, Germany.

5 Tips for How to Get Your Resume Noticed

To make the hiring manager feel you are the perfect fit for their company, your resume should follow these strategies.

The Importance of Finding a Mentor During Your Military Transition

Since 80% of new jobs come through a personal connection, a strong personal brand, networking and mentoring are critical for...

Why It's OK to Feel Fear and Excitement About Your Military Transition

Do you wonder if you're the only one afraid of certain aspects of becoming a civilian, and excited about the changes? You’re...

10 Tools to Help You Find Inspiration When You Lack Motivation

Regardless of whether you're looking for a job after leaving the military, are home raising a family, in school or you've...

Reading the Room: 10 Tips for Veterans Who Need to Understand What Isn't Said

As you navigate your transition from the military to civilian sector, here are tips for learning to read the room.

(U.S. Air Force/Airman 1st Class Elizabeth Figueroa)

13 Tips to Make the Most of Any Job Fair

To get the most from attending job fairs, there are a few things to do and remember both before you go to the event and while...

Danny Chung, chief of staff for military affairs of Microsoft, gives a presentation to military veterans and spouses on the advantages of promoting a personal brand for making an effective online profile for potential employers. (Mass Communication Specialist 2nd Class Marc Cuenca/U.S. Navy photo)

The 5 Steps to Building a Solid Personal Brand

How do you make yourself compelling and relevant to an employer, yet stay true to your goals and values?

A professional interview panel quizzes transitioning service members in mock job-readiness interviews during a 5-day transition readiness seminar at Marine Corps Logistics Base Albany. (Photo by Verda L. Parker)

Tips for How to Take Control of the Job Interview

Congratulations! You made it to the interview. Now what?

A Vail ski patroller and avalanche rescue dog meet and greet the public alongside a Colorado Army National Guard UH-60 Black Hawk helicopter.

Why Seasonal Work Makes Sense for Veterans

Would a seasonal job or two offer you more than full-time work at this time of transition?

5 Ways to Grow Your Online Presence You Might Have Overlooked

Growing your online presence serves many purposes, including helping you to be found by potential employers.

How Veterans Can Overcome Their Aversion to Self-Promotion

Military culture often doesn't encourage self-promotion, so it can be strange to learn how to promote yourself as a job...

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Most Popular Military News

Rep. Michael Lawler, R-N.Y., left, confronts House Minority Leader Hakeem Jeffries, D-N.Y.

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U.S. Sen. Richard Blumenthal (D-Conn.) questions U.S. Attorney General Pam Bondi as she testifies before the Senate Judiciary Committee in the Hart Senate Office Building on Capitol Hill in Washington, D.C.

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At 50, He Survived Marine Boot Camp — Then Fought at Peleliu and Okinawa

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Troops Will Miss Paychecks Next Week Without Action on the Government Shutdown

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Latest Military Videos

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Wives and mothers of Ukrainian soldiers who died in the fight against Russia planted trees in a public park...

Destruction in Gaza Visible from Southern Israel

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Russia attacked Ukraine with 101 drones over Saturday night into Sunday, according to Ukraine’s air force, of which 90...

Master Class: Resume Writing Workshop for Military Members & Spouses

Learn how to translate your military experience into a results-driven resume that speaks to civilian employers. Walk away with...

Investigations and Features

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Army Capt. Jeremy Kuykendall and his wife Kate, cradle their daughter

Unsupervised: Military Child Care Centers Slow to Report Abuse with Little Oversight

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Army News

Florencio Davila. His family made sure that his final wish was honored with the help of the local community. (Submitted photo)

Fort Hood Steps In After Shutdown Halts WWII Veteran’s Military Funeral

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Lauri Törni served as an SS-Untersturmführer in the Waffen-SS near the end of World War II, after Finland's armistice with the Soviet Union forced him to seek other ways to continue fighting against Soviet forces. (Wikimedia Commons)

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A white granite headstone in Section 60 of Arlington National Cemetery bears a name that sounds American: Larry Allan Thorne...

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Venezuela Moves to Cancel Energy Agreements With Trinidad After US Warship Arrives at Island Nation

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Air Force News

President Donald Trump speaks during a meeting with Australian Prime Minister Anthony Albanese in the Cabinet Room of the White House in Washington.

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Shield AI's newly unveiled X-BAT autonomous fighter jets. The VTOL drones are designed to fly combat missions alongside crewed aircraft as part of the Air Force's Collaborative Combat Aircraft program. (Shield AI)

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Marine Corps News

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Coast Guard News

Coast Guardsmen stand watch behind a barrier at Coast Guard Base Alameda.

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No Coast Guard personnel were hurt.

The East Oakland entrance to the military installation — which marks the only way on or off of the island by car or truck — became the site of protests Thursday when federal agents arrived in the Bay Area as part of the next phase of President Donald Trump’s immigration crackdown. (Kyle Martin)

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