Lida Citroen

The author of "Success After Service: How to Take Control of Your Job Search and Career After Military Duty” (2020) and "Your Next Mission: A personal branding guide for the military-to-civilian transition" (2014), Lida Citroën is a keynote speaker and presenter, executive coach, popular TEDx speaker and instructor of multiple courses on LinkedIn Learning. She regularly presents workshops on personal branding, executive presence, leadership communication and reputation risk management.

A contributing writer for Military.com, Lida is a passionate supporter of the military, volunteering her time to help veterans transition to civilian careers and assist employers who seek to hire military talent. She regularly speaks at conferences, corporate meetings and events focused on military transition.

Latest Articles

(U.S. Marine Corps/Cpl. Brian R. Domzalski)

Conflict in the Workplace: Do You Negotiate or Debate?

It might be argued that conflict is inevitable, so when it arises, it matters how we arrive at solutions.

(U.S. Air Force/Airman 1st Class Tabatha Chapman)

5 Secrets to Building Influence in Your Post-Military Career

In the civilian sector, your ability to build influence will drive how, when and if others will believe in you, follow you...

(U.S. Marine Corps/Lance Cpl. Jack Chen)

4 Crucial Steps to Evaluating Risk in Your Post-Military Career

Moving from a military to civilian culture is fraught with uncertainty, challenge and tremendous opportunity.

How to Shed Your Military 'Tapes' in Your Civilian Career

As adults, it's important to know what "tapes" or messages you picked up as a young person that aren't serving you anymore.

(U.S. Air National Guard/Mr. Ryan White)

How to Research a Potential Employer Even Before Sending a Resume

Before you send off your resume and before you schedule an interview as a job candidate, you should first research the...

'Managing Up': What It Is and How to Make It Work in the Corporate World

Managing up is a technique whereby you help your boss become successful and in turn increase your value to the company.

What you post online can have consequences and impact beyond your intention.

6 Ways to Use Social Media to Attract Employers

If you're near your separation date, you're likely hearing a lot about using social media to get the attention of potential...

(U.S. Air Force/Senior Airman Lauren Cobin)

What Is Authenticity and How Authentic Should You Be in a Job Interview?

How you present yourself, your appearance, voice and warmth can tell a person if they believe they’ll enjoy the interview or...

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Most Popular Military News

Rep. Mike Bost, R-Ill., smiles as he speaks to supporters during an election night rally at the Elks Lodge in Murphysboro, Ill.

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U.S. Army Reserve Officer Training Corps instructor arrives at the ROTC building on a university campus

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Latest Military Videos

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Investigations and Features

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Army News

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Sign welcomes visitors to Fort Carson, Colorado

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Navy News

Malaysian fugitive Francis Leonard Glenn, known as Fat Leonard

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Cher's more formal look in her 1989 music video, "If I Could Turn Back Time," filmed aboard the battleship USS Missouri. (Criteron Studios)

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Air Force News

Privately owned vehicles wait to enter through the Dale Mabry gate at MacDill Air Force Base.

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Space Force News

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Marine Corps News

Daniel Penny leaves the courtroom for a lunch break

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Nimitz-class aircraft carrier USS Abraham Lincoln

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